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Lesson in Motivation
It’s no secret that online training can increase
employees’ sales power and effectiveness. However, getting them to participate isn’t always easy. Microsoft discovered incentives could make a tremendous difference in motivating its licensee resellers.
The software giant used flashlights and pens to introduce a rewards program that included online training.
Statistics showed those who completed the education enjoyed sales that were 30% to 300% higher than those who didn’t.
Salespeople received a small reward, such as a carabineer/flashlight keychain, for completing each phase of the online course.
As recipients sold more licenses, they earned points toward more luxurious items such as camping equipment and leather jackets.
Microsoft’s investment paid off an incredible 40-1. More than one-third of eligible staffers participated, with sales soaring 50% higher for two consecutive quarters.
Could a motivational program enrich your business? Call us today for a consultation.
Quotable Quotes:
Don’t do anything in practice that you wouldn’t do in the game.
– George Halas
Luck is what happens when preparation meets opportunity.
– Coach Darrel Royal
Carpe per diem - seize the check.
– Robin Williams
Humble people don’t think less of themselves, they just think about themselves less.
– Unknown
The Riddler:
Your Chance to Win a Free Gift
Q: If you were running a race, and you passed the person in 2nd place, what place would you be in now?
Note: The first five people to correctly answer the riddle will win a free gift. Email, call or fax your answer.
Last month's riddle answer was: Swimming, Rowing, and Tug-o-War
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Do Giveaways Work?
You’re about to invest your entire marketing budget on a big trade show exhibition. Should you spend even more money on giveaways? 
Georgia Southern University conducted a study at four trade shows, polling attendees for their reaction to promotional products. Seventy-two percent of people who received a gift remembered the name of the company that gave it to them (even after a long day on the trade show floor). Seventy-six percent said the company made a favorable impression.
Time is short at trade shows, so give attendees a compelling reason to seek out your booth. Promotional products announce your presence, carry your m essage, and spur follow-up action.
Try the classic half-and-half tactic: Do a pre-show mailing and send only half a promotional piece to prospects. If they want the other half, they must pick it up at your booth. A manufacturer of combines mailed a pewter belt buckle bearing a tractor image to a targeted list of 150 for a national farming show. A letter announced that visitors to the booth would get a leather belt. The company had a phenomenal sixty-five percent response rate, resulting in thousands of dollars in additional sales.
You can also tease attendees right at the show. A marketing company left 2,000  coin-holders labeled “Isn’t it time for change?” at various locations around the trade show floor. Those who brought a coin-holder to the booth received a nice wallet. The firm collected 454 leads - a six fold increase over the year before.
Whatever the item selected for pre-show promotion, it must be a clear tie-in with your company. Choose a useful gift that reflects the image you want to portray. We can help. Call us for a bonanza of great ideas.
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